We all know what Augmented Reality (AR) is or at least heard of it. It’s a technology that blurs the distinction between reality and computer-generated environments and changes the way we view or experience things. Though popularly known for being used for consumer applications, AR also have the potential to be used commercially and in fact, could offer significant benefits to the logistics industry. It’s no wonder that well-known and technologically driven third party logistics providers are waking up to the use of AR to make their businesses more efficient. Here are some areas in which AR is contributing immensely.


There are many potential uses of AR in a warehouse. For instance, it can improve the picking process. Traditionally, pickers would get a list of items that needs to be picked as a paper-based task list. But with AR, they can keep their hands free to pick the items as the list is displayed in a visual field. Also, by using optical readers they can scan the barcode and verify whether the product picked is the right one or not. Such a system will not only reduce the time required to perform the picking task but will also solve the problem of language barriers that many migrant workers face. Apart from this, AR can also help employees repair equipment by enhancing their knowledge and skills as well as improve the safety and quality control mechanism of the warehouse.


AR can come handy in areas such as freight loading, completeness check, navigation, and international trade. For example, with an AR device, the collector can quickly glance at the load to make sure it’s complete. Freight loading involves a lot of digital data and instructions. AR devices can replace the need for printed cargo lists and load instructions and save time. AR can also help drivers find the best route and pick the specific door to deliver the goods.


AR can improve the delivery process too. Instead of relying on their loading memory to unload the right parcel, he can use an AR device to get all information about the particular parcel and deliver it to the right address. Apart from that, AR can also improve the quality of customer service. For example, by using an AR device that uses facial-recognition technology, products can be delivered to the specific individual without asking for his ID proof. The AR device could take a picture and automatically match this in a secure database to make sure that the parcel is in the right hands. This is suitable in cases of delivery of sensitive documents & parcels.

AR is the technology of the future with tangible benefits for the logistics industry. By availing the advantages offered by AR, the logistics industry can streamline its operations and achieve improved customer satisfaction.